Picks and Shovels (the book) is the definitive resource for developer marketing. Picks and Shovels (the product) is the AI agent that executes the processes outlined in the book.
Get Started FreeExecute time-tested marketing processes, autonomously.
Connect with your favorite tools to automate workflows and boost productivity.
Picks and Shovels is built for developer marketing, by developers.
We support everything from Notion to Google Docs to Linear to Asana to Jira.
Sync accounts from Salesforce or HubSpot to ground your marketing in real data.
Let the AI generate tasks, workflows and example artifacts so you can focus on the work.